From memes to Instagram feeds, cats have reigned supreme online for over a decade. And in 2025, their reign is stronger than ever. Some cats are so famous they’re basically influencers in their own right—complete with followers, merch, and even live appearances at conventions like CatCon.
So who’s capturing hearts, clicks, and double-taps this year? Let’s take a look.

With a coat so fluffy it looks like a floating cumulus cloud, Nimbus has become an Instagram sensation. Fans can’t get enough of his “walking cotton ball” aesthetic, and his videos often rack up millions of views.
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